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Tuesday, August 3, 2010

Amazon fights back against the Kobo eReader

In a pretty clear demonstration that Amazon seriously believes that the Kobo eReader could potentially be a threat in the eReader market, released a new version of their Kindle at a price point to beat out the Kobo in price and features. With WiFi capabilities for $139US and 3G capabilities for $189, Amazon is putting more than the Kobo in jeopardy.

I still believe that one of the great features of the Kobo is the ratio of screen to controls, which leaves the device feeling more like a book than purpose-built computer or over-sized  Blackberry. As others have said, the Kobo was relying on price point and access to a great library to win over a part of the market. Now that this strategy may no longer be valid, it will be interesting to see what comes up on that front.

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